Some Queer Ideas Barack Hussein Obama and JCPenney's Marketing Christian Catholic Gay Onslaught Pennsylvania Maybe You should stop giving the J C Penney Marketing Department Your Money JC Penney Latest Gay Pride Catalog INSULTING MARRIAGE FOR DOLLARS Same Sex Capitalism YOUR CHOICE There is no such things as a real LESBIAN MOTHER Ellen DeGeneres Robert Bob Casey Jr Pa Struggles with Catholics Christians Gay Sex Money Boycott JCPenney Either the “One Million Moms” boycotts have been totally ineffectual, or there’s someone in JCPenney’s marketing department that really, really enjoys messing with the group.
With its latest catalog, and just in time for Father’s Day, the department store is once again making itself perfectly clear: it has no problem with same-sex couples.
“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”
As hinted at in the above, this isn’t a first for JCPenney. Back in May, the department store ran an ad featuring two lesbian mothers:
And before that, the company hired Ellen DeGeneres as a spokeswoman. Both actions prompted protests from the conservative mothers group which, apparently, have had no impact whatsoever on the store’s advertising campaigns.
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